Turn One Comic Page into a Week of Posts

You don't need to create separate content for social media. Every comic page you finish already contains a week's worth of posts — you just have to capture them as you work.

One page, seven posts

1. The thumbnail. Post your tiny planning sketch: "Here's how this page started."
2. The pencils. The rough drawing, with a note about one decision you made.
3. A single panel. Crop the most dramatic panel and post it on its own, with a caption that makes people curious.
4. The time-lapse. A short video of the page coming together — see short-form video.
5. Before and after. Pencils next to the finished page.
6. The story behind it. What's happening in this scene of the original classic, and why you drew it this way.
7. The question. Ask your audience something about it: "Would you have trusted Wickham?"

Capture as you go

• Save a copy of the page at each stage: thumbnail, pencils, inks, flat colors, final.
• Record your screen or desk while you work, even if you don't plan to use it.
• Note a sentence or two about each choice while it's fresh.

Crop for each platform

The same art may need a square crop for a feed, a tall crop for Pinterest, and a vertical frame for video. Keep your original files at full size so you can crop cleanly.

Don't give the whole book away (unless you want to)

Pick panels that intrigue without spoiling the biggest moments. A few full pages as a preview are great — like our free preview pages — but save the climaxes for readers.

Schedule it

Drop the week's posts into your content calendar, and you've turned a day's work at the drawing table into a week of social media.