Marketing & social media
A Social Media Content Calendar for Creators
A simple weekly rhythm you can keep up.
October 16, 2026 · 1 min read
The hardest part of social media isn't any single post — it's keeping it up week after week while you're also making a book. A simple content calendar solves that: you decide what to post in advance, so posting takes minutes instead of decisions.
A simple weekly rhythm
Pick a few repeating "slots," for example:
| Day | Post type | Example |
|---|---|---|
| Monday | Work in progress | A sketch or a page in progress |
| Wednesday | Story or character | "Meet Jo March" with her character sheet |
| Friday | Finished art or video | A colored panel, or a time-lapse |
| Weekend (optional) | Community | A question, a poll, or a reader's photo |
Three posts a week is plenty. Fewer, consistent posts beat a burst followed by silence.
Plan monthly themes
Give each month a focus to make planning easier: one book, one character, a holiday, or a behind-the-scenes series ("How a page is made"). Line up themes with launches, school terms, and seasons — gothic classics in October, family stories in December.
Batch your work
Set aside one session to prepare a week or two of posts: crop images, write captions, schedule them. When you finish a page, capture process shots for several posts at once — see turn one comic page into a week of posts.
Leave room for the moment
A calendar is a safety net, not a cage. If something exciting happens — a proof arrives, a reader sends a lovely photo — post it.
Mix in promotion lightly
Most posts should be enjoyable on their own. Every so often, make a clear "the book is out, here's where to get it" post — especially around launches, sales, and holidays.
Review once a month
Look back: which posts got the most saves, shares, and comments? Do more of those. See measuring what works.
