Pinterest for Authors and Illustrators

Pinterest works differently from other social platforms. People use it to search for ideas and save them for later, so a good pin can keep sending visitors to your website for months — long after a post elsewhere would have disappeared.

Who uses it

Parents looking for books for their kids, teachers planning lessons, homeschool families, and readers planning their next book — exactly the people who buy illustrated classics.

What to pin

• Book covers linking to each book's page on your site.
• Reading lists — "Classic graphic novels for 8-year-olds" — with your books and others.
• Teaching resources: reading guides, discussion questions, printable activities. (Our books each have a reading guide you could pin.)
• Character art and coloring pages.
• Creator resources for other artists: templates, tips, process images.

Make pins that get saved

• Tall images work well on Pinterest.
• Clear text on the image: "10 Classic Graphic Novels for Middle Grade" tells people instantly why to save it.
• A helpful description using the words people search for: "graphic novel for kids," "classic literature for reluctant readers."
• A link to a useful page — not just a store page, but a page with something worth saving.

Organize with boards

Create boards around your readers' interests: "Graphic Novels for Kids," "Jane Austen for Young Readers," "Classroom Reading Guides," "Making Comics." Mix your own pins with good resources from others — a helpful board gets followed.

Keep pinning

Pinterest rewards steady, regular pinning of fresh images over occasional bursts. Each new book, guide, or article can become several pins with different images and titles.

Track it

Check which pins bring visitors to your site, and make more like those. See measuring what works.