Selling at Comic Cons and Craft Fairs

Comic conventions, book fairs, craft markets, and school events put your graphic novels in readers' hands — literally. Many people buy a comic only after flipping through it. Here's how to make a table work.

Choose the right events

• Comic conventions for fans of the form.
• Book festivals and library events for families and teachers — great for classic adaptations.
• Craft and holiday markets for gift buyers.
• School book fairs and visits for young readers (see schools and libraries).

Start with a small local event before paying for a big convention table.

Stock up affordably

KDP lets you order author copies of your paperbacks at the printing cost plus shipping. Order well ahead of the event — printing and delivery take time — and bring a few more copies of your best seller than you think you'll need.

Make your table easy to understand from across the room

• A tablecloth and a simple banner with your name or series.
• Books standing upright on stands, covers facing out.
• A flip copy of each book people can browse freely.
• Clear price signs, and a bundle deal for several books.
• Something to draw people in: original art, a sketchbook, or a live drawing demo.

Taking payment

Bring change and a card reader so you can take card payments. Check whether you need a sales tax permit or to collect sales tax where the event is held — rules vary by place.

Talk to people

A friendly "Do you like classics?" or "Who are you shopping for?" works better than waiting. Keep a short description of each book ready. Offer to sign copies — readers love a signed book.

Collect emails

Most people won't buy today. Have a simple sign-up sheet or QR code for your newsletter, maybe with a free printable as a thank-you. Those readers can buy later — see build an email list.

Keep notes

After each event, write down what sold, what people asked about, and what you'd change. Over a few events you'll learn exactly which books and which audiences fit you best.